284 launches its summer collection 2012 with a party.
Helena Bordon, Luciana and Marcella Tranchesi’s 284 brand shows the new collection with a lively cocktail. They had the Oscar Freire storefront renovated.
Created by artist Lobo, the storefront, located at Rua Oscar Freire, has been inspired by Color Blocking style, which has everything to do with the Summer Fast Fashion pieces. Lobo created the art and the “characters” were the models for the new campaign.
The brand targets the young urban audience that seeks attitude, personality and versatility in their clothes. The name 284 is a citation to the style. This is the number of the original address of Daslu store at the Rua Domingos Leme, São Paulo. The first store was opened during the month of November 2008, inside Villa Daslu which is the biggest fashion reference in Brazil. Before that, debuted performing at the Claro Rio Summer catwalk.
284Rua Oscar Freire, 978 | Jardins | São Paulo www.284brasil.com.br