Longtime friends, Lele Saddi, Mica Rocha, and Fabi Saad launched Home it, e-commerce focused on decoration items for the young audience, following the “fast décor “concept.
“We spent the whole year studying the market, online sales platforms available in Brazil and consumer demand. And we have noticed there is a gap to be filled for party and décor business which could be affordable, fashionable and cool,” said Saddi Lelê.
In the store site you can find exclusive Lobo’s pieces, with all limited edition and signed by the artist.
For Home It brand launching Lobo worked in a series of exclusive prints, and gifted them to the “Opinião” hosters Isabella Fiorentino, Camila Coutinho, Lala Rudge, Luciana Tranchesi, Mariana Weickert, Sophia Alckmin s among. Check out the launch campaign below.