Gillette gathered in Miami, its ambassadors Paulinho and Oscar, from the Brazilian soccer national team to present the line of blades in honor of the team.
To emphasize the concept of the campaign surrounding the launching of the blades, made of steel and national passion, Gillette invited artists Lobo and Erica Mizutani to draw the whole scenario of the event.
The duo, Paulinho and Oscar launched the new brand after winning the game against Honduras by 5 to 0. The two Brazilian players posed for a photo shooting being shaved by the new American brand.
Besides painting a star designed by Erica panel – which featured elements of steel, green and yellow colors and soccer, the players signed the work developed by Lobo, which featured a representation of the two holding the brand new blades.
Showing more difficulties with his artistic side than playing with a ball on his feet, Paulinho joked about interacting with the artists and said he was proud to be able to promote the new appliances.
“As an artist I am a great football player. But, putting the jokes aside, I found it very cool to have joined Gillette art and football to introduce the new blades, which look really cool and are already helping me a lot in the preparation for the matches, “said the number 18 shirt of the Brazilian national soccer team selection.