Heineken has turned five years old in Brazil, and to celebrate the occasion, together with its supporters and employees, the brand held an event to remember the main achievements of the company since their arrive in Brazil. “We want to show that these achievements were only possible because the dedication and commitment of all “says Fernanda Castejon, Internal Communications manager of Heineken Brazil.
During the months of April and May employees were requested to send to the internal communication team their perceptions and suggestions for the event. From that content, it has been formed a ranking with the company achievements and the artist Lobo (considered a reference in pop art in Brazil and in the world) was suggested to be the illustrator for the event. He was invited to illustrated in a pop art style, a three meters canvas; which now is displayed at the company headquarter in Sao Paulo. The original canvas will be displayed in Sao Paulo and replicas of it will be framed to be exposed in each of the other seven breweries locations.