Viva Schin, a Kirin Brasil’s soft drink brand, launches a packaging line collectible inspired by the tv show hoster Xuxa and her iconic looking. Five cans “Viva Xuxa ” were created by the artist Lobo and will be marketed in Brazil. That’s the second time Viva Schin and Lobo united in honor of Xuxa , who is ambassador of the soft drink brand.
“The purpose of the promotion is to provide to the drink and Xuxa’s fans the possibility of collecting a total exclusive line of cans, designed by a renowned artist. In addition, the focus is also to strengthen the concept of “Viva Junto”, Viva Schin , since the collection can be shared in moments of relaxation with friends and family “, says Bruno Piccirello , non-alcoholic product manager for the Brazil Kirin.
The guarana flavor soda was chosen as the face for the artist’s creations. Lobo’s design development was based on a photo shoot records made by Blad Meneghel , Xuxa ‘s brother. The collection was named ” Viva Xuxa ” and each can has its own name such as “Xou ” , “Rainha ” , ” beijinho , Beijinho “, ” Loira” and ” LadyX ” . To introduce the news, Brazil Kirin will have an alternating schedule of releasing, prompting the curiosity of the consumers.