The partnership between Ponte Preta and Viva Schin, which is Brazil Kirin’s soft drink brand, began in April 2015, when the company stamped the logo Água Schin in the main spot of the shirt during the game against Orlando City in the United States. After that, the parties reached an agreement for the master sponsorship in the Brasileirão and have narrowed the partnership.
Brasil Kirin invited again, artist lobo to imprint his art in several sections of Moises Lucarelli stadium in Campinas. The artist created images for the scoreboard, field signs, bars, dressing rooms, and the whole area of the press.
We from Brazil Kirin feel honored to have this unprecedented partnership with a prestigious soccer team with such glorious history as Ponte Preta. “Certainly the renewal of this agreement, which has worked very well during the Brazilian Championship also will add more value”, said the marketing director of Kirin Brasil, Glaucia Gomes Cardoso Gouveia.