How to keep the baked toasts and also give a modern touch to your kitchen? Bauducco answers this question with the promotion “Delicious Wishes”, which offers consumers three options of toast storage containers with unique design from this month on. Lobo and two other Brazilian artists were invited to create the layouts inspired in the female universe, the biggest consumer of the product.
“It’s the first time a toast storage container is offered as a category give away. Besides innovating, our proposal was to offer a product which is at the same time practical and could also be used as a decorative object. We have selected three artists with very different profiles and each of them received the challenge to convey the wishes of these women in their creations”, explains Thiago Jesus, Product Manager at Bauducco.
The topics are related to the woman’s universe and also to the brand values – love, travel and wellness – signed by the artists Lobo, Anna Angels and Rogério Fernandes, who represented with an emotional tone, desires and expectations of the female public and which provides comfort and wellness to them.
Lobo was inspired by the Brazilian sights.
The responsible agency for the layout’s development was Mandarin.